– Why should my business have a website?
– How can a business website help me accomplish my goals?
– How do I create a strong website?
A website is an extension of your business. Just like the same concept for your business’ physical location, you want your website to have prime real estate online. This will showcase your brand, and convert browsers into buyers (customers).
The first step to creating a strong website for your business is finding a prime location. Which on the internet means finding a good domain name (your web address). To do this, you can use websites like GoDaddy or Google Domains to search for and register available domain names. A good tip for creating a domain name is to include a keyword that is related to your business in the web address. This can help people find your business more easily. If available, you should use the “.com” extension as this is the most widely recognized domain name extension.
Setting up a custom email address for your business will make your business look professional, and will help increase brand awareness among people you email. You can set this up by using Google Apps for Work.
Your business website should satisfy your customer’s needs at the same time it should also help reach your business goals such as raising awareness, driving sales, or collecting leads.
Raise awareness: You can do this by making sure your website includes your business name, map location, and contact details. Your website should have an “About Us” section explaining what your business does. Have links to your business’ social media accounts. Also including staff bios and customer reviews to help visitors get to know you.
To make contacting your business easy, create a form on your “Contact Us” page, where they can input their details and a note if needed. This will help you to stay in touch with your customers and will lead to more trust in your brand. Be sure not to ask for too much information, or they might not want to take the time to fill it out. Make it short, simple, and to the point.
The search engines pull words from your web pages on your web address to understand what your website is about, so it’s important that any worded content on your website is descriptive.
To ensure your website covers all the relevant information, use the 5 W’s:
If you think that it would be helpful and provide more clarity to your customers, create a FAQ section which will allow customers to learn more about your company.
Make sure to use the same font sizes, colors, layouts, and other design aspects consistently across your website to make it look more presentable and professional.